Goji berry powder (Lycium barbarum) has been used in traditional Chinese medicine for over 1,000 years. Modern research has identified specific compounds—goji polysaccharides, zeaxanthin, betaine, and phenolic acids—that explain many reported health effects.

The global demand for organic goji berry powder has grown steadily over the past decade. Food manufacturers, supplement brands, and functional beverage companies increasingly seek reliable suppliers of this nutrient‑dense ingredient.